Archive for the ‘Yankee Dental Congress’ Tag

Headed to The Yankee Dental Congress in Boston!

Buildings in downtown Boston Massachusetts

© SeanPavonePhoto – Fotolia.com

The theme of this year’s Yankee Dental Congress, Building Bridges Through Innovation, Technology, Wellness, & Inspiration resonates strongly with 3M ESPE’s desire to keep customers innovative, which is one of the many reasons we are excited to attend.

Jan. 30 – Feb. 3, 2013 will be full of crowd-favorite speakers, cutting-edge procedures via live dentistry demonstrations, courses to boost CE credits, top-notch entertainment and much more. The Hynes Convention Center in Boston will be surging with high energy, education and dental innovation. The result: improving oral health care to help individuals live healthier lives.

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Let’s Get Virtual

The Yankee Dental Congress is right around the corner and the Chicago Midwinter Meeting will follow closely on its heels, and just like that we’re hip deep in tradeshow season! It’s no secret there are A LOT of tradeshows in the dental industry.  We have association shows, and state shows, and shows put on by publishers; it’s a veritable circus of CE, socialization and salesmanship. And don’t get me wrong, we love to see our customers in the tradeshow setting – it’s just that I sometimes wonder if we could accomplish the same goals we all have for tradeshows by making it a virtual experience.

We’ve discussed tradeshows before in detail, but the idea of a virtual tradeshow? Well, I wonder if it’s a technological experience whose time has come.  We know dental professionals attend shows to obtain CE, take advantage of special promotions, as well as to socialize with colleagues and vendors.  These are all things we can accomplish in a virtual world, as well, but is the virtual experience an acceptable format to replace the real deal?  What are your thoughts on the ideas of virtual tradeshows? Why haven’t they caught on and will they?