Archive for the ‘Resources’ Category

Reader Roundup – Eight Trending Dental Stories

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Haven’t had any opportunities to comb the dental trades for industry news lately? I’ve got you covered. Below, I’ve gathered up some of the top trending stories from several of the leading oral health publications – from dental non-profits delivering outstanding care to tips to boost the bottom line of your practice.

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Dentistry in the News: Resource Roundup with Questions

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Is articaine better than lidocaine? Do you know what SMAY stands for? Do you have an answer to these questions? If not, you are in luck!

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Digital Dental Resources: Grow Your APPetite for Dentistry

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This summer, Apple CEO Tim Cook announced that more than 30 billion iOS apps have been downloaded since the inception of the iTunes App Store at the Worldwide Developer’s Conference. Further, he shared that more than 650,000 iPhone and iPad applications are available for download today to help keep us entertained, organized and more productive.

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Word-of-Mouth Marketing Gone Digital: From Oral Health Care Providers to Your Neighborhood Deli

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Word-of-mouth marketing carries a lot of clout and I’m sure a positive or negative review by a friend or family member about a business has persuaded you to try it out or stay far, far away.  With the advent of online review sites, such as Yelp, Trip Advisor, Angie’s List, Google+ and countless others, the vigilant monitoring of and active engagement on review sites by dental clinics may be pertinent to protecting your dental brand online.

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#Trending: Dental Resources to Follow, Watch and “Like”

Looking for some social savvy followers to boost your Twitter stream, Facebook feed, Google+ circles or YouTube subscription with dental highlights, news and important oral health conversations? Yes? Great!

I’ve compiled a handful of helpful individuals, institutions, companies, associations and organizations that 3M ESPE follows. They are leveraging social media to share all things dentistry with their communities online.

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3M ESPE Roundup

3M ESPE Team photo

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It is always a humbling moment when a 3rd-party source highlights your business; whether through a product spotlight, a timely article, a case study, etc.

The team at 3M ESPE works tirelessly to develop new products for our friends in the dental community, so that they are able to help their patients live healthier and happier lives.

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Tools to help you find, follow and join the dental discussion online

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As a follow up to last week’s post on utilizing online resources to boost your brand and business I thought it would be great to share some helpful online tools to help you find the important conversations, social chatter and trends surrounding the dental community.

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Social Roundup: Helpful Hints, Tips, Resources and Articles for the Dental Practitioner

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Last month, I developed a link roundup on marketing tips and hints for the dental practitioner. The post included great articles on how to help boost your bottom-line during these complex financial times. I enjoy sharing articles that help the dental community; whether it’s tips to help with an uptick in active patients, resources on the latest technological trends or hints to help develop loyal doctor-patient relationships.

At 3M ESPE, we’re passionate about sharing content, being proactive thinkers and promoting the field of dentistry with, well, anyone that will take a moment to listen. Take our 3M ESPE Facebook, 3M ESPE Preventive Care Facebook, Twitter and Google+ pages for example – we share great resources almost every day and I highly recommend you take a look.

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