Got Teeth?

Man holding denture and bitten apple

©3M

There are 30 million Americans that don’t…have teeth that is.  Unfortunately, 90 percent of denture wearers don’t like the fit of their existing denture. It gets even worse; most believe that their only choice is to continue applying denture adhesive picked up from the super market in order to keep their denture comfortably secure.

What would you do if you had a product that could address this huge GAP in the market and enhance the lives of millions?

3M ESPE saw a need to educate and bring awareness to the edentulous community regarding a revolutionary system that relatively few denture patients know about.

In an effort to share this innovative option with patients, we developed a television campaign that focused on showing patients that they can get back to eating the foods they love, such as corn on the cob, steak and apples, even with dentures.

There are a lot of commercials on television that talk about being able to eat all kinds of foods if you use certain denture adhesives or pastes, but none of those commercials showed it being done.  We were determined to show everyone what a patient could do if they choose the 3M ESPE solution from their dentist.

The concept for the television spot was; “Dentures snap out.  They snap in.  They stay put.”  The spot then shows a man “snapping” his denture into place and then eating all his favorite tough foods.

When it came to a name, we needed to select something that was consumer friendly and easy to understand for the pilot. The result: 3M Denture Attachment System. It’s clean, simple and straightforward.

The 3M Denture Attachment System is an alternative solution to conventional implants and represents a solution for patients that are contra-indicated for conventional implants because of cost, medical condition or jawbone structure.

3M ESPE is currently running the television spot in Lexington, KY through September.  Want to see one of our customers in action?  Watch the video on YouTube: http://youtu.be/kSvaIuDq8Xs.

The goals of the campaign are to:

  1. Bring awareness to the edentulous population in the Lexington community
  2. Drive patients to local doctors in the area that we’ve partnered with to get a consultation and see if they are a candidate
  3. Have patients complete the procedure

To find out more about the campaign, patients can visit: www.3M.com/Dentures

If you are a dental professional and would like to learn more about the 3M Denture Attachment System and how to integrate into your practice, give 3M ESPE Customer Care a call at 1-800-634-2249

Otherwise, you have the option to sign up for a local course near you. Visit the 3M ESPE implant seminars resource page to get started.

Do you have a family member or friend that wears dentures?  Suggest they watch the 3M ESPE Denture Attachment System video and send them to the online resource center to learn more: http://www.3M.com/Dentures.  You might just make their day!

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1 comment so far

  1. sherkyn calims on

    Great! We will be looking forward to your posts about Chicago Prosthodontist ,thanks


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