Word-of-Mouth Marketing Gone Digital: From Oral Health Care Providers to Your Neighborhood Deli

© treenabeena – fotolia.com

Word-of-mouth marketing carries a lot of clout and I’m sure a positive or negative review by a friend or family member about a business has persuaded you to try it out or stay far, far away.  With the advent of online review sites, such as Yelp, Trip Advisor, Angie’s List, Google+ and countless others, the vigilant monitoring of and active engagement on review sites by dental clinics may be pertinent to protecting your dental brand online.

Online reviews are tackling almost every product and business, including dental clinics, and patients are taking advantage of the sites to help in their dental care decisions.  As Dental Heroes states in an article on what dentists need to know about online dental reviews, “Online dental reviews from your patients not only build confidence and trust in your practice, but also help in ranking your website in the search engines.”

The benefits of positive reviews carry the power to help persuade new patients to try out your clinic, otherwise you risk negative reviews sending potential patients to your competitor. We are in an era of digital connectivity and one poorly received patient interaction could lead to a long-lasting ding to your reputation online, many lost patients and loss of revenue.

In addition to reaching new patients with reviews, clinics are able to assess what might be working and what might not be working in their practice. For example, dental clinics are able to read frank and authentic reviews that otherwise might not have been shared from a patient. Online sites provide a bit of anonymity, that otherwise shy individuals will take advantage of to vent their frustrations.

When negative reviews are received online, patients can be responded to by clinic staff to help rectify the situation with the reviewer and in-clinic to address areas where a bit of further training might be required for office personnel – helping to further your ability to offer the most optimum patient care.

For example, we rely on honest doctor reviews of 3M ESPE products on our website, so we in turn can make improvements, adjustments and deliver better and more innovative products to our customers.  Reviews help everyone from the scientists to the marketers on the 3M ESPE team – helping to ensure that we are doing our best to help our customers and your patients.

So, where do you get your reviews online? Do you have a favorite app or social review site?


4 comments so far

  1. best natural teeth whitening on

    Hi great website! Does running a blog similar to this require a great deal of
    work? I have virtually no expertise in computer programming however I
    had been hoping to start my own blog in the near future.
    Anyways, should you have any recommendations or techniques for new blog owners please share.
    I know this is off subject but I just needed to ask.


    • 3M ESPE on

      Thanks for the shout out. The WordPress platform makes everything very easy. All you have to do is find the time to write and reply to your followers 🙂 A lot of companies don’t take the time to engage with their customers via social media channels since it is a very significant time and resource investment if ycu publish on the major platforms of Facebook, Linked In , Twitter, personal blogs etc. However, the reward of actually engaging closely with your customers can provide excellent insight and value to both parties. If you are considering writing a blog, once you jump in, be prepared for the long haul.
      Good luck.

  2. sherkyn calims on

    Excellent & very informative site. hope you can post also about Cosmetic Dentist ,thanks.

  3. […] months, including a modified design, more user-friendly experience and the addition of the popular ratings and review feature – where dental professionals can share candid opinions of 3M ESPE products with each […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: