Give Kids A Smile Kick Off with NASCAR Star Greg Biffle

Greg Biffle at racetrack with Give Kids A Smile Crew

©3M

Last week was the grand kick-off event for the 10th anniversary of the “Give Kids A Smile®” program with more than 500 students at Lake Norman Elementary in Mooresville, NC.

The American Dental Association (ADA), Henry Schein, Inc., the ADA Foundation and 3M ESPE teamed up with Greg Biffle, driver of the No. 16 3M racecar, in the NASCAR Sprint Cup Series once again this year to help make healthy oral-habits routine for children.

Fresh off a win at the Texas 500, Biffle arrived, trophy in hand to throngs of cheering youngsters who were eager to grab a photo, see the winning trophy and listen to an important message from the NASCAR star.

After the event, Biffle had some time to share how his morning went.

“It’s fun to see the kids, share some t-shirts, die-cast cars and promote the message to children to brush their teeth often, floss daily and visit the dentist regularly,” said Biffle. “Any way you can teach them this very important message successfully is great – even if it takes a racecar to get the message across, as I think it can sometimes be easier for me to connect with kids, rather than say a parent or teacher.”

Biffle had this to share as he takes his message to the 58th Annual Richmond 400 at the Richmond International Raceway during NASCAR weekend April 27-28, for a Give Kids A Smile dental health screening and education event for underserved children.

“The team engaged with roughly 2,000 children and provided screenings for nearly 175 kids last year at the Charlotte Motor Speedway and this year we’ll be taking that message to Richmond, VA,” said Biffle. “We’ll have Give Kids A Smile painted on the racecar and activities and screenings to help share the message right at the track.”

At the end of the conversation, he shared how the program has resonated in his own life.

“This has definitely played a part in my life. Later in life is when you start to realize the important benefits of keeping up with your oral health care, as you experience more intensive procedures that may have been avoided with lifelong routine habits of maintaining your teeth and visiting the dentist,” said Biffle.

The events go beyond the track. This yearlong education program includes more than 1,600 Give Kids A Smile events around the country providing dental services to more than 400,000 underserved children.

This year, through the help of the Give Kids A Smile program, more than 12,000 dentists nationwide will provide free oral health care to children in need. Follow the success of the program on Facebook at www.facebook.com/GiveKidsASmile and watch for photos and event updates all weekend direct from the Richmond 400 at the 3M ESPE Facebook, Twitter and Google+ pages.

Are you taking part in the Give Kids A Smile program? Share how you’re doing your part to help the underserved.

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1 comment so far

  1. 3M ESPE on

    NASCAR has provided GKAS a unique venue to reach underserved children in the US. 3M ESPE and it’s partners will be very involved as the events go beyond the track. This yearlong education program includes more than 1,600 Give Kids A Smile events around the country providing dental services to more than 400,000 underserved children. I hope you have the opportunity to attend one of the NASCAR events on or off the track.
    Thank you for your post.


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