The Chicago Dental Society Midwinter Meeting Post-Show Recap

3M ESPE Booth at CDS Midwinter Meeting 2012

© 3M 2012

We had another great visit to the Windy City for the Chicago Dental Society (CDS) Midwinter Meeting, full of learning, lectures and great socializing. We were in the awesome company of over 31,000 passionate professionals who are focused on improving the oral health of all.

You name it – dentists, students, hygienists, assistants, laboratory techs, trade, manufacturers – they all convened in the ‘City of Jazz’ with an excitement to learn, teach and discover new tools and ground-breaking technologies to help enhance their patients’ oral well-being.

To assist with the advancement of patient care, attendees had the opportunity to learn from over 120 speakers who are some of the brightest minds in the dental community, including Dr. Gordon Christensen who shared his successes with Scotchbond™ Universal Adhesive (which is always great to hear).

On top of that, the agenda for continuing education at CDS was packed with over 190 in-depth lessons and 38 hands-on courses, which were bursting with current trends, new tactics to help dentists connect more efficiently with their patients, best practices and much more.

One of the most notable takeaways from CDS was the uptick in social media. Attendees, speakers and vendors were taking to Twitter, Facebook and LinkedIn to share show highlights, network and spread newly gained knowledge with their community of friends and colleagues who couldn’t attend.

According to a recent report from the ninth annual member dentist survey conducted by CDS in preparation for the 147th annual Midwinter Meeting, more than 67 percent of dentists surveyed say that their practice has a Facebook page and nearly 27 percent say their practice uses Twitter. Those numbers are up from last year; there has been a nearly 20 percent increase in dental practices using Facebook to connect with patients.

Social media is increasing in its power to reach vast audiences, including the dental community and beyond. Which is why the topic was highlighted so thoroughly at CDS this year, including one of the most popular courses of 2012, The Value of Social Media in Dentistry.

During the show not only were dentists able to share in the social-media experience, vendors like us were able to highlight great interactions “live” with booth visitors who had the opportunity to be introduced to new dental tools via hands-on demonstrations.

We were happy to hear and share Dr. Dennis Fasbinder’s and others’ thoughts after they had the chance to experience hands-on demonstrations with RelyX™ Ultimate Resin Cement, Lava™ Ultimate CAD/CAM Restorative and Scotchbond™ Universal Adhesive. We also posted photos, updates and other highlights on our Facebook and Twitter pages, so make sure you check them out and tag yourself if you happened to be caught in the action at our booth.

Social media and technology is changing rapidly, and you’ll notice it’s one of my favorite topics to write about, especially when I’m able to fuse the world of dentistry with it (as was the case in my post about integrating tablets in the office and utilizing applications to enhance patient care).

So what are your thoughts? Share your favorite experience from the show down below and let us know how you’ve stayed connected with your patients via social media and evolving technologies.


3 comments so far

  1. Dentist Tucson AZ on

    The stats on social media and how dentists are using it are really interesting. I think it is a great way to manage your brand and reach an even broader audience.

    • 3M ESPE on

      I can definitely see the growth in the use of Facebook by dental practices that I interact with. Twitter has had a slower uptake , but I don’t find that surprising. One fact that did surprise me recently – is now the #2 search engine after Google. Do you remember when all they did was sell books ?
      Thanks again for your post.

  2. Shining Smiles on

    Excellent event. Learned a good deal about the field of dentistry and got to be more involved with my peers.

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