Three Hour Tour

3M ESPE recently hosted more than three dozen representatives from leading industry media outlets to participate in a two-day event at the 3M Innovation Center, located in St. Paul, Minn. This was our self-styled Media Tour, which is a nice chance to catch-up with our friends in the media without having to battle for time at a tradeshow! Of course, we weren’t just sitting around chatting over coffee the entire time, as is evidenced by an interview I participated in with Kevin Henry of Pennwell Publishing. We also offered a series of workshops and seminars to help familiarize our media partners with our latest products and technologies. 

Additionally, it was a great opportunity for us to learn more about what they are developing to reach out to dental professionals. We’re excited about some of the possibilities for 2012. Have you recently seen anything unique in our industry media that really caught your eye? 

“Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox, old-fashioned advertising. We need to stop interrupting what people are interested in & be what people are interested in.”

– Craig Davis, J. Walter Thompson


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