The Digital Dental Divide

© Marina Zlochin – fotolia.com

It’s 2012 and before you know it 2013 will be on our doorstep. But what does this have to do with anything – besides us all getting older? The fact that with the movement of time comes great advances in technology – not only in advanced tools and knowledge to improve the oral health of patients, but how dentists and others do business, market to reach customers, connect with colleagues and engage in educational opportunities.

Online Marketing Tips For Your Practice: Enhance Your Patient Relationships and Help Build Your Business

© N-Media-Images – fotolia.com

Let’s face it. The dental business can be a very competitive industry. You are often vying for patients with a handful of other offices in town and if you are located in a large city, you are competing in an even tougher environment with more practices, and large chains with bigger marketing budgets.

It is difficult to build your brand from referrals alone and the yellow pages is not the golden book it used to be, so I figured why not offer some ideas and tips surrounding the important, very relevant topic of online marketing.

A Boost to the Bottom-line – A Roundup of Marketing Tips and Hints for the Dental Practitioner

It is a risky market out there and no doubt dental offices across the nation have had a few rough years staying afloat. Luckily, however, the economy has been on a slow, but steady path of economic recovery – which is good news for everyone, including dentists and those involved in the dental industry, but there is still a lot of work to be done.

According to the United States Department of Labor employment rose by 227,000 in February. In addition, we’ve seen the Dow rise above 13,000 in recent days as stocks have rallied on good news from many industrials and the banking community.