A Boost to the Bottom-line – A Roundup of Marketing Tips and Hints for the Dental Practitioner
It is a risky market out there and no doubt dental offices across the nation have had a few rough years staying afloat. Luckily, however, the economy has been on a slow, but steady path of economic recovery – which is good news for everyone, including dentists and those involved in the dental industry, but there is still a lot of work to be done.
According to the United States Department of Labor employment rose by 227,000 in February. In addition, we’ve seen the Dow rise above 13,000 in recent days as stocks have rallied on good news from many industrials and the banking community.
These positive notes don’t equate to an absolute lift to your active patients – it means it’s time to get to work. Marketing in this delicate economy means being on top of your game, integrating promotion strategies, implementing top-notch service and developing loyal doctor-patient relationships.
To help with your marketing endeavor, I’ve rounded-up several articles that may be beneficial to your bottom-line during these complex times. Check them out:
- This blog post by Jill Nesbitt and published by DentistryIQ provides some great tips for dentists and administrators on how to profile their active patients to improve their targeted dental marketing.
- Peter Gopal, a dental practice management consultant shares how the second highest cost to running a dental practice is usually the cost of broken appointments. Read his advice on keeping patients motivated.
- Dr. Don Deems examines the importance of building an excellent doctor-patient relationship to keep patient care on track in his article, Beyond Practice Management: Doctor, meet patient.
- Hollie Bryant shares ten helpful tips to keep your practice on the path of growth.
I hope these help to provide you with a bit of guidance and navigation to meet your marketing goals. In addition, make sure you follow 3M ESPE on Twitter and Facebook, as we continuously post great articles to help our fellow friends in the dental community boost the bottom-line, stay abreast of emerging technologies and enhance oral care for their patients.
Recently find an article with terrific advice for dental practitioners? Have some great marketing advice for dental practices? Please, if you possess the knowledge – share it!